Becca Ferguson--Authentic Coaching/Defining Your Client Niche Workbook 🧐

  • $9

Defining Your Client Niche Workbook 🧐

  • Course
  • 1 Lesson

Your niche doesn’t have to come from a marketing worksheet asking you to invent an imaginary perfect client. It can come from your story. This workbook helps you look at the work you actually enjoy, the clients you connect with, the things you want to learn more about, and how all of that can shape a more sustainable caseload.

Frequently asked questions

You've got questions. We've got answers.

What will this workbook help me do?

This workbook will help you bridge the gap between who you are as a person and who you want to be as a therapist. Through guided exercises, you'll uncover the clients you’re most passionate about serving, refine your messaging, and develop a niche that aligns with your authentic self. By the end, you’ll have the right language for your bio, website, and marketing—so you can attract the clients who truly fit your practice.

Why do I need to define my niche?

Finding your niche helps you attract the right clients—the ones who energize you and align with your skills. It also makes your marketing and messaging way easier (no more speaking to everyone and reaching no one).

Will this workbook tell me exactly who my niche is?

Not exactly! This workbook guides you through exercises to help you discover your ideal clients based on your passions, strengths, and experience. You’ll walk away with clarity on who you serve best.

How will this workbook help with my bio?

By the end, you’ll have the right words to describe what you do and who you help. This makes writing your bio, website copy, and social media posts feel natural and authentic.

Is this just for private practice therapists?

Nope! Whether you're in private practice, group practice, coaching, or another mental health field, this workbook helps you refine your focus and communicate it clearly.

How do I use this workbook?

It’s a PDF, so you can print and write on it, upload it to an app like Goodnotes, or use it on a ReMarkable tablet. Whatever works best for your process!

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